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BBA Business Administration Course

Department Of BBA - JOIN NOW

Introduction of the Program:

The Bachelor of Business Administration programme has been offered by this university since its inception to provide developmental avenue for working personnel and professionals for acquiring management qualifications to upgrade and refine their managerial skills, capabilities, and orientation. Also it aims to impart lifelong learning opportunities to the learners in the specific domains like leadership, entrepreneurial skills, and professional competence. The Programmes offered by the university are useful and geared to fulfill identified gaps in the corporate and business world.

Objectives of the Program:

The objective of the BBA degree program is to prepare the higher secondary students of above average attainments for a course that will equip them with specific knowledge and skills for junior and middle positions of responsibilities in industrial and commercial organizations, after an initial spell of practical experience in their career. It is therefore, advisable to organize the instruction on the lines of professional courses. Participative methods of instruction should be adopted. Class work may be supplemented with field study report for enhancing their research interests.

Students from Palani, Udumalpet, Oddanchatram, Dharapuram can benefit.

Outcome of the Program:

Employment Roles: Information Systems Manager, Business Administration Professor, Production Manager, Finance Manager, Human Resource Manager, Business Administration Researcher, Management Accountant etc.

Placement Opportunities: Accenture, EY (Ernst & Young), Wipro Technologies Ltd., HDFC Bank Pvt Ltd, Deutsche Bank, Amazon.com Inc, Concentrix Corporation, Societe Generale, Kotak Mahindra Bank, Royal Bank of Scotland etc.

Language - Tamil I
English I
Principles of Management
Business Communication
Business Economics
Financial Accounting
Business Mathematics
Skill Enhancement Course - SEC I
Foundation Course
Ability Enhancement Course - CAECC I
Language - Tamil II
English II
Organizational Behaviour
Marketing Management
Business Statistics
Human Resource Management
Computer Applications in Business
Skill Enhancement Course - SEC II
Ability Enhancement Course - CAECC II
Language - Tamil III
English III
Financial Management
Production Management
Business Law
Research Methodology
Entrepreneurship Development
Skill Enhancement Course - SEC III
Environmental Studies
Language - Tamil IV
English IV
Operations Research
Consumer Behaviour
Management Accounting
Business Environment
Management Information System
Skill Enhancement Course - SEC IV
Ability Enhancement Course - CAECC III
Strategic Management
Retail Management
International Business
Advertising and Sales Promotion
Banking and Insurance
Logistics and Supply Chain Management
Value Education
Summer Internship
Project Management
Services Marketing
Investment Management
E-Commerce
Event Management
Customer Relationship Management
Project Work and Viva Voce
Extension Activities

UNITIZATION

Each subject contain five units which are interrelated each other. Not only core subjects, but elective and non-major elective also contain the same.

PATTERN OF SEMESTER EXAM

Theory Subject Total Marks: 100 (Internal: 25 Marks, External: 75 Marks)
Practical Subject Total Marks: 100 (Internal: 40 marks, External: 60 Marks)

SCHEME OF EVALUATION

The performance of a student in each course is evaluated in terms of percentage of marks with a provision for conversion to grade points.

TRANSITORY PROVISION

A Transitory provision of three years has been given for the benefit of the students who come under the old syllabus.

EXTERNAL EXAM

A Candidate who does not pass the examination may be permitted to appear in the failed subjects in the subsequent examinations. A candidate should get registered for the first semester examination. Students must have earned 75% of attendance in each course for appearing for the examinations. Students who have earned more than 70% and less than 75% of attendance have to apply for condonation in the prescribed form with prescribed fee. Students who have earned more than 60% and less than 70% of attendance have to apply for condonation in the prescribed form with prescribed fee along with a medical certificate. Students who have below 60% of attendance are not eligible to appear for the examination. They shall re-do the semester(s) after the completion of the programme.

PASSING MINIMUM

The passing minimum is 40% (External minimum is 27 out of 75; No minimum for internal, but External + Internal should be at least 40)

RE-TOTALING AND REVALUATION PROVISION

Candidates may apply for revaluation for the paper which was already evaluated, within 10 days from the date of publication of the result in the university website, through specified revaluation forms along with required fees.
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